A simple guide to the branding process.
A brand is far more than just a logo, it’s all the reasons someone chooses to buy your product or service. Branding encompasses almost every aspect of a product or service including price point, promotions, communication (internal and external), advertising, company culture and tone of voice, which all manifest into how a brand attracts, engages and builds brand advocates. So, it’s no wonder creating a brand may seem an overwhelming task for any marketing professional. So whe